No matter the sport, it's right up the creek
Your Adventure Begins Here
Great products, great prices, and great service
Walnut Creek In A Nutshell
Most orders are shipped within 24 hours of receiving payment.
Our friendly and knowledgeable staff are here to help!
The Lowest Prices
We offer quality products at the lowest possible price.
Generations of Experience
Providing outdoor products and service since the early 1950’s.
The Norton family, men and women, have been providing outdoor products and service to sportsmen since the early 1950’s. Way back then, the late W.E. (Bill) Norton and his son, Vern, invented the first plastic fishing worm lure. Some of you old timers may remember Sportsman’s Products and the famous “Catch-Em-Quick” lures. Amazingly they sold millions of those plastic worm lures from a small shop in Marion, Indiana.Read More