Great products, great prices, and great service

Walnut Creek In A Nutshell
  • Fast Shipping

    Most orders are shipped within 24 hours of receiving payment.

  • Help

    Expert Assistance

    Our friendly and knowledgeable staff are here to help!

  • Service

    The Lowest Prices

    We offer quality products at the lowest possible price.

  • Experts

    Generations of Experience

    Providing outdoor products and service since the early 1950’s.

Our Story

The Norton family, men and women, have been providing outdoor products and service to sportsmen since the early 1950’s. Way back then, the late W.E. (Bill) Norton and his son, Vern, invented the first plastic fishing worm lure. Some of you old timers may remember Sportsman’s Products and the famous “Catch-Em-Quick” lures. Amazingly they sold millions of those plastic worm lures from a small shop in Marion, Indiana.

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